How Illustrations Are Changing the Game For Marketing Teams
Graphic design and business growth have always gone together, hand in hand. The best marketing efforts are supported by on-brand, memorable designs that drive engagement, sparks conversation and hits campaign goals.
But there are many similar products jostling for the spotlight. You have a split second to stand out from the crowd, and a split second for the customer to decide to pick your product off the shelf.
Forward thinking marketing teams utilize a comprehensive toolkit to help them get a leg up, and this is exactly why interest in illustrations has rapidly grown.
And yet, graphic design for the longest time remained out of reach for many.
Graphic design studios would charge prohibitive fees and hiring in-house designers wasn’t a scalable option. On the other hand, freelancers take time to find, coordinate and quality check. That’s valuable time that could instead be spent on profit-making activities.
Unlimited graphic design services provided the middle ground that many were looking for. An affordable, scalable and on-demand team of professional graphic designers that efficiently delivered top quality, highly converting, on-brand designs while putting creative freedom and time back into the hands of clients.
DotYeti is proud to exclusively launch our illustration library on Product Hunt. The curated collection contains 150+ illustrations in 4 different styles ready to be downloaded and customized to best align with your marketing tone and branding. Covering the widest range of categories, the illustration library was purposefully created to give teams of all sizes and goals the creative support that they’ve been looking for.
Illustrations breathe life into marketing materials with a pop of color and some refreshing energy. They help emphasize a key message and further connect with your target audience. They can help your social campaign rocket to the top of the news feed and drive engagement metrics.
Business and Technology
Illustrations to do with working, planning, and creative collaboration as well as the technology needed to keep businesses running smoothly.
People and Emotions
A diverse set of the most relatable characters and moods we encounter in our day-to-day lives.
Travel and Holidays
Collection of illustrations to do with travel, holiday, and celebrations to get you feeling festive and ready to explore.
Activities and Sports
High energy, engaging illustrations that will make you want to move.
Objects and Elements
Mix-&-match these illustrations of everyday objects and elements to add some color to your marketing materials.
Coming Soon
Education
Illustrations that cover learning, online learning, and education.
Why Illustrations Are Effective Marketing Tools
In today’s highly visual era, it’s evident that graphic design elements are taking over. Icons, fonts, shapes, and illustrations all work together to strengthen the image and presence of a brand.
It’s the skill of every graphic designer to be able to judge how best to combine typography, photography, visual hierarchy, color psychology and shapes to effectively communicate and engage in the most memorable way possible.
Illustrations, in particular, provide meaningful versatility and personality to your campaigns and merchandise.
Illustrations can help convey the purpose of your product or service without requiring 10 paragraphs.
Furthermore, illustrations are another way to utilize color contrast. This allows any entrepreneur or marketing team to emphasize important information more efficiently. You’ll never have to worry about your key messages getting lost in the sea of content.
Our illustration library is jam-packed full of over 150+ free world-class illustrations in 4 different styles. Come experience the new heights of marketing for yourself as our illustrations help you unleash the true potential of your campaigns.
You can check out our illustration library on Product Hunt. Don’t forget to give us an upvote if you think more people should benefit from our library- it would make our design team’s day!
